Improve Profits & Unlock Cash Flow As You Scale

Fractional CFO Services For High-Growth Ecommerce Brands

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Scaling an Ecommerce Brand is Hard

Without clean financials and a strong CFO you risk:

  • Running out of cash

  • Overstocking on inventory

  • Scaling ad spend unprofitably

  • Drowning in debt

  • Leaving money on the table

These mistakes can bankrupt your business!

Our Approach

We deliver everything you need to secure your financial future

  • Cash Flow Monitoring and Forecasting

  • Inventory Purchase Planning

  • Unit Economics Analysis

  • Detailed Growth Plan

  • Optimized Financial Stack

  • Weekly Strategy Calls

  • Daily KPIs In Your Inbox

Our Process:

  • Month 1: Deep dive into your business & setup financial systems

  • Month 2: Create financial roadmap & implement tracking

  • Months 3+: Drive growth & optimize profits

Our Services

Reporting

Get timely and insightful financial reports for smarter decision-making.

Dashboards

Optimize your cash flow and profitability with data-driven decisions.

Forecasting

Scale with confidence through strategic financial forecasting.

Fundraising

Strategize debt and equity fundraising to fuel your growth.

We provide our bespoke CFO services exclusively to a select group of rapidly growing brands.

Our Guarantee

Our belief in our approach is unwavering. That's why we offer a no-questions 100% satisfaction guarantee every month. Your success is our success, and we're dedicated to ensuring you see tangible results.

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 FAQs

  • A fractional CFO provides the expert financial guidance of a Chief Financial Officer without the full-time commitment. This way, you receive top-tier financial insights tailored for your business, but only when you need it.

  • Ecommerce businesses often face unique financial challenges and opportunities. A fractional CFO offers specialized knowledge to drive profitability, manage cash flow, and strategize for growth without the cost of a full-time position.

  • Our FP&A (Financial Planning & Analysis) services cover financial forecasting, budgeting, variance analysis, and more. We provide insights to help guide your business strategy and decision-making processes.

  • We assist in valuing your business, identifying potential buyers, preparing financial documents, creating marketing materials, and navigating the entire sale process, ensuring you get the best value.

  • While traditional accountants focus on historical data, we provide forward-looking financial insights, strategic planning, and growth strategies tailored to ecommerce businesses.

  • Our month-to-month contracts offer flexibility. You're not locked into a long-term commitment, ensuring you receive support when needed without being tied down.

  • We offer a 100% satisfaction guarantee. If you're not satisfied for any month, you receive a refund for that month, no questions asked.

  • Simply provide us access to your accounting and data systems. We handle the rest, allowing you to focus on what you do best—running your ecommerce business.

  • Our specialty lies in assisting ecommerce businesses with annual revenues greater than $2M, but we're always open to discussing unique situations. Reach out to us!

  • We take on just one client a month, ensuring that we tailor our services specifically to your business's unique requirements and growth aspirations.

Meet the Founder

After advising on over $100M in ecommerce acquisitions at a boutique M&A firm, I discovered a clear pattern: while founders excelled at building great products and brands, most struggled with financial strategy and execution.

These high-growth brands needed sophisticated financial leadership but couldn't justify a traditional CFO's $250,000+ salary. This realization led me to create Gestalt CFO—providing institutional-grade financial leadership at a fraction of the cost.

Drawing from my experience in M&A, I help brands transform chaotic financials into actionable metrics, unlock working capital, and build enterprise value for future liquidity events.

Whether you're optimizing for growth, positioning for an exit, or planning for personal milestones like a home purchase, I ensure your business strategy aligns with your wealth goals. Ready to transform your financial future? Let's talk.

Colson Myers, Founder & CFO

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